Rock the Vote x Nike
As an effort to create an incentive for individuals to vote for the election an imaginary collaboration between Nike and Rock the Vote was created.
Nike’s Key values of empowerment, action and inspiration were driving forces of project. The collaboration focuses on the “why” of voting. An interactive and engaging branding appraoch was used because the act of “doing” makes us more involved and more likely to connect to the campaign.
The identity was built using an exclamation mark and asterisk. The associations they have emulate confidence, protest and power.