https://ashnakapadia.com Ashna Kapadia Fri, 30 Jan 2026 04:40:22 +0000 https://ashnakapadia.com en https://ashnakapadia.com/Homepage Wed, 22 Oct 2025 01:21:42 +0000 Ashna Kapadia https://ashnakapadia.com/Homepage Hello! I’m Ashna, a graphic designer based in Brooklyn, NY. Previously, I worked at Amplify where I designed for both print and digital for K-5. I enjoy creating digital experiences and bookbinding. &nbsp; Recent Work <img width="5093" height="3395" width_o="5093" height_o="3395" data-src="https://freight.cargo.site/t/original/i/99d483c3ae3d3d46c9ae5b788053904c9c0e572f5daf1e7158d447b3c1962d2e/Clubhouse_desk.jpeg" data-mid="239747883" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/99d483c3ae3d3d46c9ae5b788053904c9c0e572f5daf1e7158d447b3c1962d2e/Clubhouse_desk.jpeg" /> <img width="3161" height="2156" width_o="3161" height_o="2156" data-src="https://freight.cargo.site/t/original/i/c653a1b2ea08efdaf4c0500ca351e163d321cc38fed4a5ece84951a611aa02e8/Free-Clean-desk-with-Dell-display-mockup-Mockuuups-Studio.png" data-mid="239696313" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/c653a1b2ea08efdaf4c0500ca351e163d321cc38fed4a5ece84951a611aa02e8/Free-Clean-desk-with-Dell-display-mockup-Mockuuups-Studio.png" /> <img width="5746" height="3464" width_o="5746" height_o="3464" data-src="https://freight.cargo.site/t/original/i/f06c25b9ae9c70c55fc8455efaf417a856f229d6a166739d1d646e7eaea9eea1/Good-market-Project-home-mockup.png" data-mid="239696295" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/f06c25b9ae9c70c55fc8455efaf417a856f229d6a166739d1d646e7eaea9eea1/Good-market-Project-home-mockup.png" /> <img width="2500" height="1688" width_o="2500" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3340d3dd90b3caacd3a493ce49e418083aadb51f30ca3801e7b76bb933a11cfa/iMac-psd-mockup-template-1.png" data-mid="251396363" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/3340d3dd90b3caacd3a493ce49e418083aadb51f30ca3801e7b76bb933a11cfa/iMac-psd-mockup-template-1.png" /> Additional Work <img width="10827" height="4962" width_o="10827" height_o="4962" data-src="https://freight.cargo.site/t/original/i/3fb84945b1390441d34644d754507f8cb0b4207405588216344e8e5401479c0d/poster_v2.png" data-mid="239696321" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/3fb84945b1390441d34644d754507f8cb0b4207405588216344e8e5401479c0d/poster_v2.png" /> https://ashnakapadia.com/Good-Market-1 Tue, 13 Jan 2026 13:04:14 +0000 Ashna Kapadia https://ashnakapadia.com/Good-Market-1 ︎︎︎ Good Market&nbsp;UI/UX, rebranding, logo design Good Market is a fictional grocery chain. This project involved designing a mobile shopping experience aimed at helping busy professionals shop more efficiently while supporting Good Market’s goal of expanding their market reach.The work was completed as part of my DesignLab UX/UI program. The BriefGood Market is a fictitious, mid-sized grocery franchise based in the United States. While customer satisfaction ratings has remained relatively stable over the past four years, the company has experienced an 8% annual decline in market share. If this trend continues, Good Market risks losing its competitive position and long-term viability. Market and user research revealed that this decline is largely driven by the rapid growth of online grocery ordering and delivery services such as FreshDirect and Instacart. Customers gravitation to these platforms are due to their speed, convenience, and flexibility—allowing them to shop anytime, from anywhere. To remain relevent and increase their customer base and marketshare, Good Market plans to launch a digital shopping experience that enables customers to browse and purchase groceries online.&nbsp; Competitive Analysis <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/0e18e62a7a4eea89d0f11db7e3b20607db0558edc46e72ef3c8c063da401e5d0/Slide-4_3---3.png" data-mid="243371606" border="0" src="https://freight.cargo.site/w/1000/i/0e18e62a7a4eea89d0f11db7e3b20607db0558edc46e72ef3c8c063da401e5d0/Slide-4_3---3.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/57a44464aed8ea76122e0598a737f0e262b8b7f0ec817cec6c9bbd839d1177b6/Slide-4_3---2.png" data-mid="243371607" border="0" src="https://freight.cargo.site/w/1000/i/57a44464aed8ea76122e0598a737f0e262b8b7f0ec817cec6c9bbd839d1177b6/Slide-4_3---2.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/bdd6bb316fa487d995b20ef613fa20c2969653459ef9030ebea1e80057ae8a5b/Slide-4_3---1.png" data-mid="243371592" border="0" src="https://freight.cargo.site/w/1000/i/bdd6bb316fa487d995b20ef613fa20c2969653459ef9030ebea1e80057ae8a5b/Slide-4_3---1.png" /> Focusing on usability of Competition apps<img width="1080" height="2058" width_o="1080" height_o="2058" data-src="https://freight.cargo.site/t/original/i/a47d1055a287e96b93b1ba0bde90c8e462a68503a3a2157e42eea4b2250daaf9/Slide-16_9---3.jpg" data-mid="243371201" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/a47d1055a287e96b93b1ba0bde90c8e462a68503a3a2157e42eea4b2250daaf9/Slide-16_9---3.jpg" /> Context of Use Scenarios for Good Market<img width="1778" height="1080" width_o="1778" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8017bcdd54473eceb5410c764ae0b0f8cc0776435cee4c140d4e93ab459d0ef/Slide-16_9---1.png" data-mid="243371605" border="0" src="https://freight.cargo.site/w/1000/i/d8017bcdd54473eceb5410c764ae0b0f8cc0776435cee4c140d4e93ab459d0ef/Slide-16_9---1.png" /> Card Sorting&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f10ee53ed11bae9929345deff71c1b915285e1df45dcc392b1fb1b889cf6763/Slide-16_9---7.png" data-mid="243371602" border="0" src="https://freight.cargo.site/w/1000/i/6f10ee53ed11bae9929345deff71c1b915285e1df45dcc392b1fb1b889cf6763/Slide-16_9---7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a83fb64a2127431021eee32ea24c65844f8d6c100a1072c5f0f13c499db66230/Slide-16_9---5.png" data-mid="243371604" border="0" src="https://freight.cargo.site/w/1000/i/a83fb64a2127431021eee32ea24c65844f8d6c100a1072c5f0f13c499db66230/Slide-16_9---5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8716564c02b1bb4bee7917b0c655d9fd84ef2712878ceb0d6172b9f6908f582/Slide-16_9---6.png" data-mid="243371603" border="0" src="https://freight.cargo.site/w/1000/i/e8716564c02b1bb4bee7917b0c655d9fd84ef2712878ceb0d6172b9f6908f582/Slide-16_9---6.png" /> <img width="760" height="767" width_o="760" height_o="767" data-src="https://freight.cargo.site/t/original/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" data-mid="243190191" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/760/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" /> © Ashna Kapadia 2025 ︎︎︎ ︎︎︎ https://ashnakapadia.com/Amplify-Clubhouse Tue, 13 Jan 2026 11:52:33 +0000 Ashna Kapadia https://ashnakapadia.com/Amplify-Clubhouse ︎︎︎ <img width="2629" height="1964" width_o="2629" height_o="1964" data-src="https://freight.cargo.site/t/original/i/2dc1558f2d5f5948099295a8da202645afef3d6b176d091491c7cd5ead9a4a4a/Free-MacBook-Pro-with-Female-Professional-Mockuuups-Studio.png" data-mid="243367615" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2dc1558f2d5f5948099295a8da202645afef3d6b176d091491c7cd5ead9a4a4a/Free-MacBook-Pro-with-Female-Professional-Mockuuups-Studio.png" /> Amplify ClubhouseUI/UX, prototyping Design: Julie Vantrease, Dani Aviles, Ashna Kapadia Consultant/Art Director: Julie Kim, Katherine Bazley Amplify Clubhouse is a collaborative imaginary project created as part of the Amplify Hackathon 2023. Amplify Clubhouse is a imagined virtual hangout space imagined to foster community for students outside of the classroom. The Clubhouse features an incentive-based framework that allows students to earn badges and other rewards for non-prescribed pedagogical work completed. Our project fleshed out Amplify Clubhouse (the imagined playspace) as well as a mini-game that lives within this space. BriefWhen students log in to Student Home, they are prompted with the daily question, “How are you feeling?” but that’s the extent of it. Our project wanted the problem of how to get students to actively want to get onto Platform, outside of a prescribed academic lesson?Hidden Objects is a mini-game designed to live within this space in Amplify Clubhouse and act as a way for students to build upon Vocabulary skills that they are presented in their respective grades. Its an ‘i-spy’ mini game which students are meant to search items hidden in a larger image.&nbsp; <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" data-mid="243190011" border="0" src="https://freight.cargo.site/w/1000/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" /> <img width="2116" height="1042" width_o="2116" height_o="1042" data-src="https://freight.cargo.site/t/original/i/eaf3e487cdfc0f7c783c11004c9257d298917e5933974fbf3bf1bfa419298eeb/Screenshot-2026-01-15-at-8.27.41AM.png" data-mid="243283126" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/eaf3e487cdfc0f7c783c11004c9257d298917e5933974fbf3bf1bfa419298eeb/Screenshot-2026-01-15-at-8.27.41AM.png" /> Our team created a userflow to help organize the paths the students would take to reach to reach our product.&nbsp; Clubhouse Flow <img width="1656" height="996" width_o="1656" height_o="996" data-src="https://freight.cargo.site/t/original/i/fd8ffc93cbdda8f4ed2c6cf326a67d3b6b85d6e23a6178235e0a1d1812c13a0e/Clubhouse-_-instructionss.png" data-mid="243190018" border="0" src="https://freight.cargo.site/w/1000/i/fd8ffc93cbdda8f4ed2c6cf326a67d3b6b85d6e23a6178235e0a1d1812c13a0e/Clubhouse-_-instructionss.png" /> <img width="1656" height="993" width_o="1656" height_o="993" data-src="https://freight.cargo.site/t/original/i/3cc9cb5b9da39cf9a70527e94eaf26a35b8a1af5c7b347871554ef79b541603c/Clubhouse-_-Status-Dani.png" data-mid="243284327" border="0" src="https://freight.cargo.site/w/1000/i/3cc9cb5b9da39cf9a70527e94eaf26a35b8a1af5c7b347871554ef79b541603c/Clubhouse-_-Status-Dani.png" /> <img width="1656" height="993" width_o="1656" height_o="993" data-src="https://freight.cargo.site/t/original/i/f880660b4b8a2d161cb2f69a662d85a0811bdfdb0c3ef2003cbf7e9d2c3d04f6/Clubhouse--_-Play-Vault-1.png" data-mid="243284371" border="0" src="https://freight.cargo.site/w/1000/i/f880660b4b8a2d161cb2f69a662d85a0811bdfdb0c3ef2003cbf7e9d2c3d04f6/Clubhouse--_-Play-Vault-1.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" data-mid="243190011" border="0" src="https://freight.cargo.site/w/1000/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" /> Students are able to log-in to the hub and see their peers avatar, what badges they have earned and what mini-game they are playing. They are able to see who is online and also the status of their progress. More progress made in the mini-games means more progress towards collecting a badge. &nbsp;<img width="1448" height="1184" width_o="1448" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b5e5599999762d54fe0b41be2d44eebd70cedf191d6078b8d24da52c63798915/Screenshot-2026-01-15-at-11.56.44PM.png" data-mid="243347960" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b5e5599999762d54fe0b41be2d44eebd70cedf191d6078b8d24da52c63798915/Screenshot-2026-01-15-at-11.56.44PM.png" /> To further develop the hidden object game, we designed multiple versions tailored to different grade levels. These were grouped into GK–G1, G2–G3, and G4–G5. The cards increase in difficulty as the grade level progresses. GK–G1 cards rely solely on images from the image bank, G2–G3 cards combine images with words, and G4–G5 cards use only words. By organizing the game by grade level, we were able to create more flexible, engaging, and age-appropriate visuals. All content was based on vocabulary drawn from existing CKLA curriculum materials. Hidden Objects Mini-Game Mockup <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" data-mid="243190011" border="0" src="https://freight.cargo.site/w/1000/i/6ce6d8908cbf8401046f5f20b254975701eb3aa0a0a44e067e86a0e4e1ec8039/Start-Card-Layout-1.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1d528b6e844cba7200742d935bf6b48e33f8de2b6696a1a5956b231f4b542853/G2U01-Cat-Bandit---All-Images.png" data-mid="243368457" border="0" src="https://freight.cargo.site/w/1000/i/1d528b6e844cba7200742d935bf6b48e33f8de2b6696a1a5956b231f4b542853/G2U01-Cat-Bandit---All-Images.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/59a7629fcfb3cd16fb6918b43b5a09b2ebaafc1f0fe3b5799deceba9ab7af7da/G2U01-Cat-Bandit---Pig.png" data-mid="243190010" border="0" src="https://freight.cargo.site/w/1000/i/59a7629fcfb3cd16fb6918b43b5a09b2ebaafc1f0fe3b5799deceba9ab7af7da/G2U01-Cat-Bandit---Pig.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b484bd8b783ce82aa749847976767e92e3a9836bf66b73e4ba09fafad4e11671/G2U01-Cat-Bandit---Bee.png" data-mid="243190009" border="0" src="https://freight.cargo.site/w/1000/i/b484bd8b783ce82aa749847976767e92e3a9836bf66b73e4ba09fafad4e11671/G2U01-Cat-Bandit---Bee.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/108e73c2fb25ae875e8cf916a64af05166842ba947b97942a47ee909517b1779/G2U01-Cat-Bandit---All-images-gone-1.png" data-mid="243190007" border="0" src="https://freight.cargo.site/w/1000/i/108e73c2fb25ae875e8cf916a64af05166842ba947b97942a47ee909517b1779/G2U01-Cat-Bandit---All-images-gone-1.png" /> <img width="1729" height="1000" width_o="1729" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d62908cb4fc4c6f487c15f85babfd6b47864d1d149888b2efc727ebd006f8d09/Main-Card-Layout-Badge-Earned-Sparkle-1-1.png" data-mid="243369276" border="0" src="https://freight.cargo.site/w/1000/i/d62908cb4fc4c6f487c15f85babfd6b47864d1d149888b2efc727ebd006f8d09/Main-Card-Layout-Badge-Earned-Sparkle-1-1.png" /> Live Demo <img width="760" height="767" width_o="760" height_o="767" data-src="https://freight.cargo.site/t/original/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" data-mid="243188015" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/760/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" /> © Ashna Kapadia 2025 ︎︎︎ ︎︎︎ https://ashnakapadia.com/Teacher-Learning-Platform Wed, 14 Jan 2026 19:45:23 +0000 Ashna Kapadia https://ashnakapadia.com/Teacher-Learning-Platform ︎︎︎ <img width="3161" height="2156" width_o="3161" height_o="2156" data-src="https://freight.cargo.site/t/original/i/c653a1b2ea08efdaf4c0500ca351e163d321cc38fed4a5ece84951a611aa02e8/Free-Clean-desk-with-Dell-display-mockup-Mockuuups-Studio.png" data-mid="243260210" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c653a1b2ea08efdaf4c0500ca351e163d321cc38fed4a5ece84951a611aa02e8/Free-Clean-desk-with-Dell-display-mockup-Mockuuups-Studio.png" /> Teacher Testing Platform&nbsp;UI/UX, Education Design, Web Design The Teacher Testing platform was a freelance UI/UX web design project for Carolina Paz-Giraldo, an Educator and Project manager. Carolina wanted to design a testing platform for her students that she taught. She wanted a centralized platform where her students can take tests that incorporate listening, reading comprehension, speaking and writing. &nbsp; Current Platform Example&nbsp; <img width="1297" height="754" width_o="1297" height_o="754" data-src="https://freight.cargo.site/t/original/i/382389305461b2f8d58625236e18d446d012da4522e593b575c170f9872bc876/Screen-Shot-2023-03-15-at-8.45.png" data-mid="243373906" border="0" src="https://freight.cargo.site/w/1000/i/382389305461b2f8d58625236e18d446d012da4522e593b575c170f9872bc876/Screen-Shot-2023-03-15-at-8.45.png" /> <img width="1333" height="742" width_o="1333" height_o="742" data-src="https://freight.cargo.site/t/original/i/65e170dabb098ce32561f96171a876fa1cc23d3e1023939da4e65fe3090bfd2e/Screen-Shot-2023-03-15-at-8.23.png" data-mid="243373907" border="0" src="https://freight.cargo.site/w/1000/i/65e170dabb098ce32561f96171a876fa1cc23d3e1023939da4e65fe3090bfd2e/Screen-Shot-2023-03-15-at-8.23.png" /> <img width="1302" height="764" width_o="1302" height_o="764" data-src="https://freight.cargo.site/t/original/i/c01ca075d98acd7ba3a99f2bbf97f1f9de509a6abece0750ffb99dce365333a2/Screen-Shot-2023-03-15-at-8.45-1.png" data-mid="243373905" border="0" src="https://freight.cargo.site/w/1000/i/c01ca075d98acd7ba3a99f2bbf97f1f9de509a6abece0750ffb99dce365333a2/Screen-Shot-2023-03-15-at-8.45-1.png" /> Carolina shared clips of the current testing platform that exists and pointed out how outdated, confusing and clunky the UI is. Students and teachers have a hard time navigatin this platform and progress is hard to see. &nbsp; Rough Sketches Carolina she wanted to focus on four main components for the platform: Listening, Writing, Speaking and Reading portions. She wanted a clear navigation, timer and overview of each test component. She then emphasized on wanting a feature that lets students bookmark and come back to a section if needed. <img width="2483" height="2416" width_o="2483" height_o="2416" data-src="https://freight.cargo.site/t/original/i/3bb550473b9bb7340368a6d34dff587d53bafe7cf380242216a167587af40717/image-9.png" data-mid="243374351" border="0" src="https://freight.cargo.site/w/1000/i/3bb550473b9bb7340368a6d34dff587d53bafe7cf380242216a167587af40717/image-9.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8ac91a066acb6e60dd56fb82220f62dfd8ce189f7084e85281de85b6a777564c/Desktop---3.png" data-mid="243373913" border="0" src="https://freight.cargo.site/w/1000/i/8ac91a066acb6e60dd56fb82220f62dfd8ce189f7084e85281de85b6a777564c/Desktop---3.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/89b6c500be105247040dab98fa12b7f73df0f877adc6d61eb10ce15be6f61847/Desktop---6.png" data-mid="243373914" border="0" src="https://freight.cargo.site/w/1000/i/89b6c500be105247040dab98fa12b7f73df0f877adc6d61eb10ce15be6f61847/Desktop---6.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9620bb62761ee10ded43820d04416416f08589503d4d46b16065b76fee024b1a/Desktop---11.png" data-mid="243373912" border="0" src="https://freight.cargo.site/w/1000/i/9620bb62761ee10ded43820d04416416f08589503d4d46b16065b76fee024b1a/Desktop---11.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5299debdcbb0212777019da55b184f0c9b6777534b4db5de859b0d4047095570/Desktop---7.png" data-mid="243373910" border="0" src="https://freight.cargo.site/w/1000/i/5299debdcbb0212777019da55b184f0c9b6777534b4db5de859b0d4047095570/Desktop---7.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/59f7e78110db9d12037853d67be8ba6abb0699eb197d520ece4b4dbf682a2651/Desktop---12.png" data-mid="243373908" border="0" src="https://freight.cargo.site/w/1000/i/59f7e78110db9d12037853d67be8ba6abb0699eb197d520ece4b4dbf682a2651/Desktop---12.png" /> <img width="1440" height="1024" width_o="1440" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f4341ea1b9cf6e0895c5caf5fb411fe0a76d174a9622c47fb0673f4e039d3ed6/Desktop---1.png" data-mid="243373917" border="0" src="https://freight.cargo.site/w/1000/i/f4341ea1b9cf6e0895c5caf5fb411fe0a76d174a9622c47fb0673f4e039d3ed6/Desktop---1.png" /> Developing the Look and Feel <img width="595" height="811" width_o="595" height_o="811" data-src="https://freight.cargo.site/t/original/i/65378c001c4a4c24a0ae287396b8eeb0c308480799471b0528f0ccb56b302667/DM-Sans-3.svg" data-mid="244207081" border="0" src="https://freight.cargo.site/w/595/i/65378c001c4a4c24a0ae287396b8eeb0c308480799471b0528f0ccb56b302667/DM-Sans-3.svg" /> <img width="1280" height="869" width_o="1280" height_o="869" data-src="https://freight.cargo.site/t/original/i/9f923c904f574c9f6769ef66a4bf68d19b7536dd9bb78ad952cf286e8aacad65/Colors.svg" data-mid="244201264" border="0" src="https://freight.cargo.site/w/1000/i/9f923c904f574c9f6769ef66a4bf68d19b7536dd9bb78ad952cf286e8aacad65/Colors.svg" /> <img width="1280" height="1140" width_o="1280" height_o="1140" data-src="https://freight.cargo.site/t/original/i/6a827152388a6332c4684935531e87557fc2749dc4aaf819740931f9fc9d3746/Buttons.svg" data-mid="244202356" border="0" src="https://freight.cargo.site/w/1000/i/6a827152388a6332c4684935531e87557fc2749dc4aaf819740931f9fc9d3746/Buttons.svg" /> <img width="1824" height="1663" width_o="1824" height_o="1663" data-src="https://freight.cargo.site/t/original/i/017452c007a8c8395518516cfc3d6b0765b0d943e86973fe2ac7b61d3309d3d3/Navigation-Rail.svg" data-mid="244202768" border="0" src="https://freight.cargo.site/w/1000/i/017452c007a8c8395518516cfc3d6b0765b0d943e86973fe2ac7b61d3309d3d3/Navigation-Rail.svg" /> <img width="1280" height="1011" width_o="1280" height_o="1011" data-src="https://freight.cargo.site/t/original/i/a8724d5e1b7de56094741a8d5b07debf96bdb29c65b199344f7067ed3264122e/Text-Fields-1.svg" data-mid="244206160" border="0" data-scale="42.5" src="https://freight.cargo.site/w/1000/i/a8724d5e1b7de56094741a8d5b07debf96bdb29c65b199344f7067ed3264122e/Text-Fields-1.svg" /> High-Fidelity Mockups <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7090b41d26d55cd1ec6d2a096a8e528b2f7b0a3d509f471b7b89d4dbd8150cf1/Registeration-page-1.png" data-mid="243374601" border="0" src="https://freight.cargo.site/w/1000/i/7090b41d26d55cd1ec6d2a096a8e528b2f7b0a3d509f471b7b89d4dbd8150cf1/Registeration-page-1.png" /> <img width="1504" height="1048" width_o="1504" height_o="1048" data-src="https://freight.cargo.site/t/original/i/909f963ea9999cd7b2d2d29347c1585a20502b90840b90e26e56907c4b1ecacf/Log-In-Page.png" data-mid="243374600" border="0" src="https://freight.cargo.site/w/1000/i/909f963ea9999cd7b2d2d29347c1585a20502b90840b90e26e56907c4b1ecacf/Log-In-Page.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/e82a90c010502add1b221242fc0d75fe7a319cf7761c3cf69b2591773baf490a/Landing-Page.png" data-mid="243374452" border="0" src="https://freight.cargo.site/w/1000/i/e82a90c010502add1b221242fc0d75fe7a319cf7761c3cf69b2591773baf490a/Landing-Page.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f2adff538e0f5788381049b33f75aab057ae6c41309c21c859daad1bf9811d7e/Listening-Instructions-1.png" data-mid="243374554" border="0" src="https://freight.cargo.site/w/1000/i/f2adff538e0f5788381049b33f75aab057ae6c41309c21c859daad1bf9811d7e/Listening-Instructions-1.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7ddc0d883a2e40fa9904b7a517b825852e9a4410a387ed8e6085782e132e8106/Overview-of-questions.png" data-mid="243374537" border="0" src="https://freight.cargo.site/w/1000/i/7ddc0d883a2e40fa9904b7a517b825852e9a4410a387ed8e6085782e132e8106/Overview-of-questions.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/58cf62bec0585e7a79949378a8ee286ebef74c15dff4f4c8d50aa7e67ccbcbf8/Listening-Question-1.png" data-mid="243374533" border="0" src="https://freight.cargo.site/w/1000/i/58cf62bec0585e7a79949378a8ee286ebef74c15dff4f4c8d50aa7e67ccbcbf8/Listening-Question-1.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a773f4a549d1c33dbf61e1a9357e935ffd44160202f1f2940a92c49751e3a979/Listening-Question.png" data-mid="243374536" border="0" src="https://freight.cargo.site/w/1000/i/a773f4a549d1c33dbf61e1a9357e935ffd44160202f1f2940a92c49751e3a979/Listening-Question.png" /> The first section features is a Registration page, once the student has an account, they can log in. They are then directed to an overview of the exam.&nbsp; The top-handside book mark allows students to bookmark a section to come back to later if they need. The navigation sidebar helps students keep track of the bookmarks as well.&nbsp; Speaking Section <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/026c45b6173885d5c8f2fad4af9e2f4d244bcd8e8dc2f4ac270863a41929b39b/Speaking-Instructions.png" data-mid="243375935" border="0" src="https://freight.cargo.site/w/1000/i/026c45b6173885d5c8f2fad4af9e2f4d244bcd8e8dc2f4ac270863a41929b39b/Speaking-Instructions.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8c3816b15fb3aad502e83ddd68df6879aa205eacd8e3b6ba53d1732dae78546a/Speaking.png" data-mid="243375936" border="0" src="https://freight.cargo.site/w/1000/i/8c3816b15fb3aad502e83ddd68df6879aa205eacd8e3b6ba53d1732dae78546a/Speaking.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c0ca4860e4459f6833da8983b4ff9cca553655ce41e156eea60a86318c2085a6/Speaking-3.png" data-mid="243375939" border="0" src="https://freight.cargo.site/w/1000/i/c0ca4860e4459f6833da8983b4ff9cca553655ce41e156eea60a86318c2085a6/Speaking-3.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/657a776a3393fa9e85980ba741916e831d2210af622c790a124846383a8e14c0/Speaking-1.png" data-mid="243375937" border="0" src="https://freight.cargo.site/w/1000/i/657a776a3393fa9e85980ba741916e831d2210af622c790a124846383a8e14c0/Speaking-1.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/b2697efde316bc07a3635960e2ac09c3a524ac9417209ac14d78331b9a09f672/Speaking-2.png" data-mid="243375938" border="0" src="https://freight.cargo.site/w/1000/i/b2697efde316bc07a3635960e2ac09c3a524ac9417209ac14d78331b9a09f672/Speaking-2.png" /> Writing Section <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/093e4dfc842e599215cc3b68eeb9d866a69af37cae9e2d2be440984e523117b7/Writing-Section.png" data-mid="243376006" border="0" src="https://freight.cargo.site/w/1000/i/093e4dfc842e599215cc3b68eeb9d866a69af37cae9e2d2be440984e523117b7/Writing-Section.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/529d676ad3ddbdbf1e47710bcf753e92bceb2b4a626ce589a9f92d7928a41f23/Writing-Section-1.png" data-mid="243374551" border="0" src="https://freight.cargo.site/w/1000/i/529d676ad3ddbdbf1e47710bcf753e92bceb2b4a626ce589a9f92d7928a41f23/Writing-Section-1.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5270990e359ca90c6d7f6d0717d493133dba6950ef64e1dde657f86598ce3886/Writing-Section-1.png" data-mid="243374548" border="0" src="https://freight.cargo.site/w/1000/i/5270990e359ca90c6d7f6d0717d493133dba6950ef64e1dde657f86598ce3886/Writing-Section-1.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/73c34f628fcfbba7bb228d222b28e0baeaf242bacedc279b32559be71b2a3a8b/Writing-Section-3.png" data-mid="243376042" border="0" src="https://freight.cargo.site/w/1000/i/73c34f628fcfbba7bb228d222b28e0baeaf242bacedc279b32559be71b2a3a8b/Writing-Section-3.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5780b8ed00701162daafd637b2ecd11cb0e91e78fdd910c93d4eda6fb0f3bf22/Writing-Section-5.png" data-mid="243374546" border="0" src="https://freight.cargo.site/w/1000/i/5780b8ed00701162daafd637b2ecd11cb0e91e78fdd910c93d4eda6fb0f3bf22/Writing-Section-5.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2aae661f5f76ab9ea4fee5c99e47fc71a6a7643607fee8f5d1d039c3804d3769/Writing-Section-2.png" data-mid="243374549" border="0" src="https://freight.cargo.site/w/1000/i/2aae661f5f76ab9ea4fee5c99e47fc71a6a7643607fee8f5d1d039c3804d3769/Writing-Section-2.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f784dd13c1961454d4873e41f2cf4a1f254ed54fdfc46eea725321e920d97ca9/Writing-Section-4.png" data-mid="243374547" border="0" src="https://freight.cargo.site/w/1000/i/f784dd13c1961454d4873e41f2cf4a1f254ed54fdfc46eea725321e920d97ca9/Writing-Section-4.png" /> Reading Comprehension Section <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5b2343b94bf27f501638e0c3d7d3472925ed814188f35eef3d9b8b60710f93a7/Reading-Section.png" data-mid="243376127" border="0" src="https://freight.cargo.site/w/1000/i/5b2343b94bf27f501638e0c3d7d3472925ed814188f35eef3d9b8b60710f93a7/Reading-Section.png" /> <img width="1480" height="1024" width_o="1480" height_o="1024" data-src="https://freight.cargo.site/t/original/i/414d32034223f6343b5eaec62d6a84f038b6c2b36b5989fecab175876fb36e0e/Writing-Section-6.png" data-mid="243374540" border="0" src="https://freight.cargo.site/w/1000/i/414d32034223f6343b5eaec62d6a84f038b6c2b36b5989fecab175876fb36e0e/Writing-Section-6.png" /> <img width="760" height="767" width_o="760" height_o="767" data-src="https://freight.cargo.site/t/original/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" data-mid="243260202" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/760/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" /> © Ashna Kapadia 2025 ︎︎︎ ︎︎︎ https://ashnakapadia.com/About-WIP Fri, 30 Jan 2026 04:40:22 +0000 Ashna Kapadia https://ashnakapadia.com/About-WIP ︎︎︎ Nice to meet you! <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/ea5db14c80a4ec39371dae3620e8b31b3f42f3e19d40053a8500a15dcd59cc82/5216da7e895ef8c891fa3234549fbe23.png" data-mid="249295659" border="0" data-scale="29" src="https://freight.cargo.site/w/300/i/ea5db14c80a4ec39371dae3620e8b31b3f42f3e19d40053a8500a15dcd59cc82/5216da7e895ef8c891fa3234549fbe23.png" /> I’m Ashna, a south asian graphic designer based in Brooklyn. I specialize in print/production design, web experiences and identity systems.You can find me daydreaming, looking up interior design inspo, going down random rabbitholes and and cooking delicous foods!&nbsp;Currently I’m open to freelance projects and working on Design Lab’s UX design program. Prviously I was a production designer at amplify, where I worked on their latest california realse project designing the interior of books.&nbsp; <img width="760" height="767" width_o="760" height_o="767" data-src="https://freight.cargo.site/t/original/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" data-mid="244179092" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/760/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" /> © Ashna Kapadia 2025 ︎︎︎ ︎︎︎ <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/7f5f041d159406c480ce83b6beae6a0e4287cb70d0256b03a1c63516f70aaa5e/5216da7e895ef8c891fa3234549fbe23.png" data-mid="249295641" border="0" src="https://freight.cargo.site/w/300/i/7f5f041d159406c480ce83b6beae6a0e4287cb70d0256b03a1c63516f70aaa5e/5216da7e895ef8c891fa3234549fbe23.png" /> https://ashnakapadia.com/Copenhagen-Jazz-Festival Fri, 09 Aug 2019 00:58:53 +0000 Ashna Kapadia https://ashnakapadia.com/Copenhagen-Jazz-Festival ︎︎︎ <img width="10827" height="4962" width_o="10827" height_o="4962" data-src="https://freight.cargo.site/t/original/i/3fb84945b1390441d34644d754507f8cb0b4207405588216344e8e5401479c0d/poster_v2.png" data-mid="48249684" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/3fb84945b1390441d34644d754507f8cb0b4207405588216344e8e5401479c0d/poster_v2.png" /> Copenhagen Jazz Festivalbrand identity, brand strategy, logo design, typography, illustration The Copenhagen Jazz Festival is held annually in the summer in Copenhagen, Denmark. The festival was established in 1979 and has been growing ever since. From families to avid jazz enthusiasts alike, the festival has been an opportunity for celebration and unity. The festival is spread out all over the city of Copenhagen and held at various venues ranging from small bars to the streets of Copenhagen. The brief was to rebrand the annual Copenhagen Jazz Festival Idenitity to create something that is cohesive.&nbsp;The approach I took was a playful &amp; tactile approach. The main logo serves as an opportunity for several graphic renditions across the entire identity. The lively and joyful atmosphere of Copenhagen during the festival were driving forces in the approach of rebranding. &nbsp; Before the rebrandPrevious branding of the Festival was overall inconsistent and somewhat confusing, for example the logo is seen nowhere on their poster. There was not any clear target audience for the festival and our client expressed the need to expand the branding to cater to a larger audience.&nbsp; <img width="1972" height="1034" width_o="1972" height_o="1034" data-src="https://freight.cargo.site/t/original/i/db7e77aa483e31c16a6a285e4b1fefe4d497927737d8d9b6f212ad54969bc104/Screen-Shot-2021-03-03-at-3.48.47-PM.png" data-mid="100813911" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/db7e77aa483e31c16a6a285e4b1fefe4d497927737d8d9b6f212ad54969bc104/Screen-Shot-2021-03-03-at-3.48.47-PM.png" /> <img width="1986" height="1348" width_o="1986" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4cdf333ce65e39758f98910d701dbb56da7e24c4558ffd73eef9a13f45848c2b/Screen-Shot-2021-03-03-at-3.49.34-PM.png" data-mid="100817170" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/4cdf333ce65e39758f98910d701dbb56da7e24c4558ffd73eef9a13f45848c2b/Screen-Shot-2021-03-03-at-3.49.34-PM.png" /> Identifying core users <img width="1296" height="790" width_o="1296" height_o="790" data-src="https://freight.cargo.site/t/original/i/2b308c500191bc758088c58938e3a354cc8fda028725b140233fb3b6b1c6747f/Screen-Shot-2021-03-04-at-12.12.51-PM.png" data-mid="100882248" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/2b308c500191bc758088c58938e3a354cc8fda028725b140233fb3b6b1c6747f/Screen-Shot-2021-03-04-at-12.12.51-PM.png" /> Identifiying the core users helped me narrow down the customer base to cater to. These would be the most loyal and frequent consumers for the jazz festival. Creating user personas helped me identify their needs and goals.&nbsp; <img width="1924" height="1278" width_o="1924" height_o="1278" data-src="https://freight.cargo.site/t/original/i/b16950df151abb0468324d63e1a116a307f8ba973a0b8bc19b2799c28e207268/Screen-Shot-2021-03-03-at-3.50.28-PM.png" data-mid="100817232" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/b16950df151abb0468324d63e1a116a307f8ba973a0b8bc19b2799c28e207268/Screen-Shot-2021-03-03-at-3.50.28-PM.png" /> <img width="1980" height="1308" width_o="1980" height_o="1308" data-src="https://freight.cargo.site/t/original/i/4821e11b3248e106bd2292cf5e19e51740ea053095faf08d58fac281a9f59020/Screen-Shot-2021-03-03-at-3.50.04-PM.png" data-mid="100818516" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/4821e11b3248e106bd2292cf5e19e51740ea053095faf08d58fac281a9f59020/Screen-Shot-2021-03-03-at-3.50.04-PM.png" /> <img width="1936" height="1300" width_o="1936" height_o="1300" data-src="https://freight.cargo.site/t/original/i/4c5fc09536868a939cd1cd45f95daacd474cf79a49f702a8c2c72a9b95d48a8d/Screen-Shot-2021-03-03-at-3.51.00-PM.png" data-mid="100818522" border="0" src="https://freight.cargo.site/w/1000/i/4c5fc09536868a939cd1cd45f95daacd474cf79a49f702a8c2c72a9b95d48a8d/Screen-Shot-2021-03-03-at-3.51.00-PM.png" /> <img width="1978" height="1234" width_o="1978" height_o="1234" data-src="https://freight.cargo.site/t/original/i/a6dbd01cdaca8d5c0acb54780931d3803d8f9385b27650a553f5c1822bad8eef/Screen-Shot-2021-03-03-at-3.50.17-PM.png" data-mid="100882453" border="0" src="https://freight.cargo.site/w/1000/i/a6dbd01cdaca8d5c0acb54780931d3803d8f9385b27650a553f5c1822bad8eef/Screen-Shot-2021-03-03-at-3.50.17-PM.png" /> <img width="1954" height="1320" width_o="1954" height_o="1320" data-src="https://freight.cargo.site/t/original/i/6dac639f9d0d793ea0b6654ca2214cd511ea01b71467e2f0f30bd1b44628074c/Screen-Shot-2021-03-03-at-3.49.53-PM.png" data-mid="100818520" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/6dac639f9d0d793ea0b6654ca2214cd511ea01b71467e2f0f30bd1b44628074c/Screen-Shot-2021-03-03-at-3.49.53-PM.png" /> <img width="1812" height="1581" width_o="1812" height_o="1581" data-src="https://freight.cargo.site/t/original/i/01b397b6f36a6b2ca52e79ee22a3ce513d91d193d7f3072134cb2de843fb3fed/Untitled-4.png" data-mid="58716433" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/01b397b6f36a6b2ca52e79ee22a3ce513d91d193d7f3072134cb2de843fb3fed/Untitled-4.png" /> <img width="2406" height="1008" width_o="2406" height_o="1008" data-src="https://freight.cargo.site/t/original/i/0b80d2321551c52376cc25bd499488b939c60da81afa6dd7c405c6706060f8f1/ssnjk.ong.png" data-mid="58717194" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0b80d2321551c52376cc25bd499488b939c60da81afa6dd7c405c6706060f8f1/ssnjk.ong.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0ea9b2b9ca56cff592dc0f1881f5fcbb80a5f9815ab3efd88a4f826e4124264e/instagram_feed_mockup_iphone7rosegold_portrait.png" data-mid="48249824" border="0" data-scale="43" alt="Social Media" data-caption="Social Media" src="https://freight.cargo.site/w/1000/i/0ea9b2b9ca56cff592dc0f1881f5fcbb80a5f9815ab3efd88a4f826e4124264e/instagram_feed_mockup_iphone7rosegold_portrait.png" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de67e5c007a844663fd5f29f2e6f680294e7bae48eb86b1e0547f20f1b229f06/TShirt_Mockupfront_.png" data-mid="48249480" border="0" data-scale="47" alt="Merchandise for Copenhagen Jazz festival" data-caption="Merchandise for Copenhagen Jazz festival" src="https://freight.cargo.site/w/1000/i/de67e5c007a844663fd5f29f2e6f680294e7bae48eb86b1e0547f20f1b229f06/TShirt_Mockupfront_.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7b909f2ebc329fead4806f99675a989584d39709b493ac203666c43191806e78/TShirt_Mockupback.png" data-mid="48249401" border="0" data-scale="49" data-rotation="-5" alt="Merchandise for Copenhagen Jazz festival" data-caption="Merchandise for Copenhagen Jazz festival" src="https://freight.cargo.site/w/1000/i/7b909f2ebc329fead4806f99675a989584d39709b493ac203666c43191806e78/TShirt_Mockupback.png" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/da4f31d48ddd4139a1ec34d48b1306925a94171f1332e02ed6e1308841d62658/iojoi.png" data-mid="48249735" border="0" data-scale="27" data-draggable alt="Coaster" data-caption="Coaster" src="https://freight.cargo.site/w/1000/i/da4f31d48ddd4139a1ec34d48b1306925a94171f1332e02ed6e1308841d62658/iojoi.png" /> <img width="2011" height="1425" width_o="2011" height_o="1425" data-src="https://freight.cargo.site/t/original/i/a30e5f31f1645aeae89e7eee9fd026389d547a848195ea68e982cb7b8093461b/tote_bag_mockup.png" data-mid="48249781" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/a30e5f31f1645aeae89e7eee9fd026389d547a848195ea68e982cb7b8093461b/tote_bag_mockup.png" /> <img width="1698" height="1142" width_o="1698" height_o="1142" data-src="https://freight.cargo.site/t/original/i/a5f4c9ab89b728330bfeeaa86c744c63ed93e09abd3b939a055bcc565166c57c/Screen-Shot-2021-03-04-at-12.24.10-PM.png" data-mid="100883031" border="0" src="https://freight.cargo.site/w/1000/i/a5f4c9ab89b728330bfeeaa86c744c63ed93e09abd3b939a055bcc565166c57c/Screen-Shot-2021-03-04-at-12.24.10-PM.png" /> Next&nbsp;︎︎︎ <img width="760" height="767" width_o="760" height_o="767" data-src="https://freight.cargo.site/t/original/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" data-mid="239753837" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/760/i/cd6ff0a5267379c71c419a55196972f6f32ec8076431908d64643745d1e56b3e/capegirl_new.png" /> © Ashna Kapadia 2025 https://ashnakapadia.com/Resume Wed, 22 Oct 2025 01:21:40 +0000 Ashna Kapadia https://ashnakapadia.com/Resume Experience&nbsp; Production Designer Amplify Education November 2020–June 2026 As a Designer on Amplify’s Core Literacy Design team, I worked on the design and production of print and digital learning materials, ensuring visual consistency, quality, and adherence to established design systems. I supported the transition of print materials into web-based learning experiences and managed projects through various rounds of proofing, revisions, and final interior and cover production. Helped deliver learning materials used by over 5.8 million students during the 2024–2025 school year, while also supporting new team onboarding through knowledge-sharing sessions and resources for the latest California Adoption project. Freelance Designer Teacher Testing PlatformFebrurary 2023–April 2023 Freelanced for Carolina Paz-Giraldo, a professor and project manager, to design UI/UX screens for an educator-facing student testing platform. I designed testing experiences supporting listening, writing, and reading comprehension portion of assessments, with a focus on creating clear and intuitive user flows for students and educators to help ease the testing experience. Daybreak HealthJune 2020–July 2020 I helped design the identity re-brand including logo design, brand strategy and illustrations for web. Graphic Design Intern In Record Time&nbsp;August 2019–December 2019 I assisted in generating pitch decks for current and prospective clients. I helped in pre-flight of art files, custom sampling and photo production and visual merchandizing. I also worked with team to develop social media assets for custom merchandise for clients. Education Pratt Institute Brooklyn, NYAugust 2016–May 2020 BFA in Communication Design with Outstanding Merit Award Danish Institute for Study Abroad Copenhagen, Denmark May–July 2019 Semester study abroad Skills Software Figma, Notion, Adobe Illustrator, Adobe Photoshop, InDesign, After Effects, Premiere Pro, inVision, Workfront, Microsoft Suite. Other skills Branding, Motion Design, Illustration, Wireframing, Prototyping, Social Media marketing, Logo Design, Video production, Transcribing